NIUAA and Pollyanna Brewing Company
to Can and Sell Dawgma Locally

Dawgma to be sold in 12 locations, including Huskie Stadium.

Huskie alumni traditionally have great taste and the general public can now experience the great taste of Dawgma.

Pollyanna Brewing Company and the NIU Alumni Association announced on Monday, Oct. 28, that their collaborative Kölsch beer Dawgma will be canned in a four-pack, 16 oz. format, and sold locally in 12 different locations (see sidebar), including Huskie Stadium for NIU Football games.

Pollyanna CFO and co-founder Ryan Weidner, '98, M.B.A. '12, quickly noticed the popularity of Dawgma following the 11 tasting dates, hosted by the NIUAA, at various locations in September.

"Given the strong demand that we have experienced for Dawgma in the past month, we are not only thrilled to be able to continue production for the Huskie faithful, but the general public as well," Weidner said.
 

NIU Alumni Association Executive Director Reggie Bustinza could not have envisioned this success when he presented this idea to Pollyanna in May.
 

"This collaboration would not be possible without the leadership of the Pollyanna team," Bustinza said. "They took a chance on an idea that the Alumni Association presented to them, and I am tremendously pleased with and proud of the results."

I know that our alumni are huge fans of the beer and it is beyond exciting that people outside of the Huskie family will get to experience Dawgma too."