NIUAA and Pollyanna Brewing Company
Announce the Return of Dawgma

The collaborative Kölsch beer will be
canned and sold in 14 locations.

When Dawgma was introduced in the summer of 2019, Pollyanna Brewing Company CFO and co-founder Ryan Weidner, '98, M.B.A. '12, had a vested interest in the beer's performance as both a Pollyanna employee and as an alumnus of Northern Illinois University.

He was not alone.

That interest turned into a demand, and both Pollyanna and the NIU Alumni Association heard the Huskie faithful loud and clear — "We want more Dawgma!"

Pollyanna and the NIUAA officially announced on Wednesday, April 29, that their collaborative Kölsch beer will return to stores and be canned in a four-pack, 16-oz. format. Dawgma will be sold locally in 14 different locations (see sidebar).

"It was exciting to see the overwhelming interest in Dawgma in cans last fall and, frankly, it far exceeded our expectations," Weidner said. "It typically takes a few seasonal sales cycles to establish a new beer brand and Dawgma was strong right out of the gate".

The decision to can Dawgma again was easy for Pollyanna, according to Weidner.

"Since the last release, the continuous inquiries from the NIU faithful about when and where they can pick Dawgma up made the re-release an easy decision," Weidner said. "Clearly there is pent-up demand for Dawgma."  
 

To learn more about Dawgma and Pollyanna Brewing Company, register for the upcoming "Meet a Huskie" virtual event, featuring Weidner.