STEM Café—Artificial Intelligence in Sales and Pricing

Nov. 6, 6:30-8:30 p.m. 

Join us from 6:30-8:30 p.m. on Wednesday, Nov. 6, at Fatty's Pub and Grille in DeKalb, Illinois, for the next STEM Café—Critical Minerals: Artificial Intelligence in Sales and Pricing.

Artificial intelligence is often in the news for its role in high-tech developments and the arts. But AI is also becoming mainstream in a wide range of industries, with a focus on pragmatic applications. In sales and marketing, AI is being used to streamline sales processes, enhance customer interactions and optimize pricing strategies.

Join NIU Assistant Professor of Marketing Reza Rajabi to learn about AI's impact on improving efficiency, personalizing customer experiences and enabling data-driven decision-making. He’ll explore both the benefits and the challenges of AI integration in sales and pricing environments.

Northern Illinois University STEM Cafés are part of NIU STEAM and are designed to increase public awareness of the critical role that STEM fields play in our everyday lives. They are offered in partnership with the NIU Alumni Association and made possible with support from Bayer Fund.